About Angelica

From a young age, I learned the ropes of business administration. Helping my parents with secretarial work and cold calling at the age of 13. I was fascinated by business, but identified strongly as an artist, spending hours at a time creating colored pencil portraits. I dreamed that I would be a portrait artist when I grew up. 

Fast forward to 2014 in my last year of college as a business major. My degree had an emphasis in Hospitality and Tourism management and I knew I wanted to create a business that led from a place of service while also being a creative outlet. My husband and I launched our first business, a video production company, and failed spectacularly. But that experience wasn't for nothing as it set the stage for my next venture: a boutique portrait studio in 2017 that exceeded six figures in its first year with nothing short of 5-star reviews. I discovered photography as a means to create portraits and I did it! I became a professional portrait artist! I loved crafting immersive experiences for my clients and showing them how beautiful they truly are. It was the perfect blend of hospitality and art, and I felt like I had found my calling. 

Life took a detour in 2019 after suffering from severe postpartum depression. I had to close my books and I looked for a job to keep me busy and making money while I focused on my health. I stumbled into a job opportunity with a major auto retailer and the next 5 years took a major turn. I went on to play a key role in building a Fortune 500 brand from the ground up, helping it scale to over $300 million in annual revenue. I created training programs for national sales teams and led impactful projects in operations, sales enablement, process improvement, and change management. I learned so much from that experience, but mostly this: influence and fancy titles don't mean anything if the work you're doing isn't with purpose and to benefit all that are involved. I could no longer stand for what Corporate America represented, so I left that cushy job and all the promotional opportunities it offered in order to get back to my entrepreneurial roots. I started consulting small businesses in 2023, and went full time in early 2024.